Sunday, August 17, 2014

Use Your Personal Brand to Propel Yourself Forward

Sure, you want to come across strong and confident to land that job you found, right? But how do you do it?  I can help you to kick start that same process. 

Celebrities, Athletes, Entrepreneurs and Professionals are all promoting their personal brand to achieve success and access their greater potential.  It's everywhere you look. Often times, people are even paying lots of money to get it identified for them.  If I asked you to tell me "What is the one thing that you uniquely offer your next company?", can you answer it?
  
Steven Cuoco, proven Intuitive Publicist of United Angels Dream and best selling author invites us to ask ourselves, "do I believe in what I am selling? Is what I am selling really worth my time to make someone else happy, and will the company recognized it or not?  Who am I and do I truly know who I am?"  Most people in the world search for power and stability in all the wrong places.  Why is this?  What is it that you are doing right now?  Do you feel fulfilled by what you are doing?  Do you believe you will be satisfied with the results when you are finished?" 

Establishing your brand establishes your professional credibility, increases chances for a job interview and/or promotion and ultimately fosters an increase in earning potential.

Establishing your personal brand will ensure a positive representation of your character and identity and will be: 
  • Unique and personal
  • Understandable by those who read it
  • Consistent (during an interview, online and on paper)

How do you start to create your brand?

Step 1:
Think of words that best describe you and then select one. Are you: a Leader? a Task rabbit? a people person? Avoid using words such as dependable, dedicated or reliable.

Step 2:
Reflect on experiences, education and steps you have taken professionally. What do you think has helped to form your career? Have you developed expertise in certain areas? Have you Reduced Costs? Delivered results through Management?

Step 3:
How would your peers, supervisors, and colleagues describe you? Pick up the phone and ask them.  They can share areas and attributes that you never dreamed would be about you.

Step 4:
Discover what is special about you by performing analysis of your comptitions Strengths, Weaknesses, Opportunities, and Threats - this is called a SWOT analysis.

Step 5:
Be specific - What is your target role? Use the job title in your brand on your resume and online profiles.  Are you a: Project Specialist? Medical Coordinator? Senior Financial Project Manager? Accountant? C-Level Executive?

Step 6:
Using the information you gathered in the above steps 1-3, compose a 15 word personal statement (your "Tag Line or Headline"). Here’s an example.
“Consistently gains new customers selling more product, more often, for more money, generating revenue and brand recognition.”
Step 7:
Use quantifiable career accomplishments in your resume and online profiles to strengthen you brand position and value.

Step 8:
Use keywords in accomplishment statements that will describe how you used those traits to deliver results. 

Step 9:
Launch your brand.  Online, in-person, in your resume, cover letter, networking, portfolio, biography and every opportunity to share your message with people who might help your career. Exude confidence and communicate your expertise.

Step 10:
Promote: Continually blog, tweet, join online groups, organizations and professional groups.  Follow companies, answer questions, attend networking events and build relationships. 

Now that you have all the information you need to start work on your own personal brand: 

Let New Resume = New You work for you to create your personal professional brand and earn more money.  Visit www.newresumenewyou.yolasite.com for a free consultation

Visit www.stevencuoco.com for more information on Branding You Unstoppable:  Steven is the Founder and CEO of United Angels Dream-Your Second Opinion Resource Company™, EMAGE Magazine™ and Journey's Find™.  Steven has extensive training in executive, sales, and creative experience.  Steven incorporates his knowledge as a Human and Business Analyst; and he brings people together while developing personal and business communication.  Steven works with high profile clientele while providing his skills as a contract, book, magazine, entertainment, and music publicist.  Steven has been featured on CNN, FOX, Forbes, syndicated radio shows and in magazine's world wide.  Steven also wrote: International Best Seller “Guided Transformation: Poems, Quotes, and Inspiration." 

Friday, August 8, 2014

Re-Remembering the Five Keys to Success

Remember the Five Keys to Success (Republished from February 26, 2014)

Remember the Five Keys to Success

By Alicia Pozsony
I believe that those of us out of work have to have the very same qualities it takes to become our own boss, because we are our own boss in the business of networking, job searching, and selling ourselves.
Imagine yourself an entrepreneur. What do you need to succeed? According to a recent article on Web site ezinearticles.comhttp://ezinearticles.com/?How-Entrepreneurs-Succeed---The-5-Qualities-Needed-For-Business-Success&id=22948—there are five qualities that all entrepreneurs share that are the keys to their business success. See how they apply to your own job search:
  1. Desire      You must have a desire to break into the workforce or out of the average nine-to-five in an economy as tough as today’s and to put your ideas, ideals, and beliefs into action. Desire is the one key strength that forces entrepreneurs to stay ahead of competitors.
  2. Positivity     Like an entrepreneur, the job seeker of today must have a positive mental attitude toward life, business goals, and oneself. Job seekers must not be restricted by setbacks, delays, or disappointments. A naturally positive person continues to see opportunities where others see obstacles.
  3. Commitment      To succeed, you have to be committed to putting in the time and hard work necessary to sell yourself and reach your goals. You must commit to your beliefs and desires. Commitment brings efforts, efforts bring results, and results bring successes.
  4. Patience      Patience and commitment go hand in hand, and patient people who dedicate themselves to working away at their goals day after day will reap the rewards when the focused hard work pays off in the form of positive and successful results.
  5. Persistence      Usually, nothing is straightforward or without change, and the future is also usually unknown. These factors mean that the final key attribute of persistence is critical to success. When obstacles appear, when the goalposts get moved, and when tribulations get in the way, you have to persist with your ideas, persist with your hard work, and persist in keeping focused on success. With patient and committed persistence, the desired results will ensue.

Remember: a naturally positive person frees the mind from negativity and disappointment so as to be free to dream, imagine, develop, and expand.
Best of luck in your job search. Stay positive, and keep networking!

Tuesday, April 1, 2014

Top 4 Reasons You May Not Be Getting Interviews

Not getting interviews?
Here’s how recruiting usually works:
  1. Job description is posted.
  2. Many resumes are received.
  3. Resumes are reviewed and top candidates are chosen.
  4. Interviews with top candidates are chosen.
  5. Hiring decision made and offer given to top candidate.
Many people don’t make it past step two because their resume has something that prevents them from being selected. So, what can you do?

Make Sure You’re Qualified

Honestly look at your skills and figure out which positions you are qualified for.  Apply only to those. 

Qualify Yourself For The Position

You can make your resume stand out, sure, but you need to make it to the interview process, right? Match the language used in the job posting. For example, if the job description list attributes of the role, give examples in your achievements of similar tasks.

Keywords, Though Boring, Get You Chosen

Keywords that are in the job description, will help you pass an electronic screening tool. Read the job description to see the keywords and phrases in the position description. 

Proofread, Proofread, Proofread

Spellcheck doesn’t pick up grammar mistakes - do a manual proofread of your resume before you submit it. or hire a professional service like New Resume = New You to do a thorough review of your resume.
Reduce your chances of being eliminated. It’s difficult to be critical of your own work, but it’s needed if you want to be selected for an interview.

Friday, March 21, 2014

Times are changing and so should you!

For those of you who didn't know, I am now in the business of making people look good. (Sometimes, I even make them feel good, too!)
Self worth shows even before you get the interview.
Your self image can be improved by bettering yourself!
"How can you improve yourself quickly and easily?", you ask?

http://newresumenewyou.yolasite.com/

Thursday, February 27, 2014

Two Important Tips to remember when Interviewing

Where should you start?
Ever wonder how you can interview better? Not sure who you are meeting with and how you should act? Not sure what you can do to better prepare? Well, I can help with 2 important reminders.  
Tip #1 Act the interview! 
Imagine being in a conversation with a friend. You both have the same tone, facial gestures, hand gestures, and way of speaking
You can maintain rapport through similarities when speaking to another person. The sense of ease when talking with one another and the same mood is called mirroring. 
Establishing good rapport is important when interviewing and it may make the difference in getting an offer or not getting the offer. People usually hire people they like.  Apply the mirroring technique to help you make everyone feel at ease with the conversation taking place.  Observing body language, including posture, hand gestures, facial expressions, tone, volume and rate of speech, and applying it to yourself. 
Apply these tips to use mirroring successfully.

Body Posture
     Are they sitting upright, leaning forward, or placing their hands on the table? 
Hand Gestures
     Do they make hand gestures when talking? Consider doing the same when it is your turn to talk.
Voice
     Is their tone mild, volume soft and rate of speech relaxed ? Use the same attributes when you respond.
Facial Expressions
     Did they raise an eyebrow or smile? Make a connection with your own expression to show you understand what they are saying and show you are engaged in the conversation.


THE CATCH: Mirroring has to be sincere and natural.  


Tip # 2: Notice the Negative: 
Negative connotations may include crossing arms over the chest, looking at the clock or their watch, leaning their chin on their hand, yawning and turning sideways. If they show signs of negativity, consider where your responses or body language are in line with the role and their company. 

Contact me for interviewing coaching, interview technique sessions and Resume and cover letter or LinkedIn Profile Updates! 
Good luck on your interview!!
www.newresumenewyou.yolasite.com

Wednesday, February 26, 2014

Remember the Five Keys to Success

Remember the Five Keys to Success

By Alicia Pozsony
I believe that those of us out of work have to have the very same qualities it takes to become our own boss, because we are our own boss in the business of networking, job searching, and selling ourselves.
Imagine yourself an entrepreneur. What do you need to succeed? According to a recent article on Web site ezinearticles.comhttp://ezinearticles.com/?How-Entrepreneurs-Succeed---The-5-Qualities-Needed-For-Business-Success&id=22948—there are five qualities that all entrepreneurs share that are the keys to their business success. See how they apply to your own job search:
  1. Desire      You must have a desire to break into the workforce or out of the average nine-to-five in an economy as tough as today’s and to put your ideas, ideals, and beliefs into action. Desire is the one key strength that forces entrepreneurs to stay ahead of competitors.
  2. Positivity     Like an entrepreneur, the job seeker of today must have a positive mental attitude toward life, business goals, and oneself. Job seekers must not be restricted by setbacks, delays, or disappointments. A naturally positive person continues to see opportunities where others see obstacles.
  3. Commitment      To succeed, you have to be committed to putting in the time and hard work necessary to sell yourself and reach your goals. You must commit to your beliefs and desires. Commitment brings efforts, efforts bring results, and results bring successes.
  4. Patience      Patience and commitment go hand in hand, and patient people who dedicate themselves to working away at their goals day after day will reap the rewards when the focused hard work pays off in the form of positive and successful results.
  5. Persistence      Usually, nothing is straightforward or without change, and the future is also usually unknown. These factors mean that the final key attribute of persistence is critical to success. When obstacles appear, when the goalposts get moved, and when tribulations get in the way, you have to persist with your ideas, persist with your hard work, and persist in keeping focused on success. With patient and committed persistence, the desired results will ensue.

Remember: a naturally positive person frees the mind from negativity and disappointment so as to be free to dream, imagine, develop, and expand.
Best of luck in your job search. Stay positive, and keep networking!

Monday, November 25, 2013

Lessons Learned: A Project That Had Few Defined Requirements

The end of the year is not only a good time to reflect but also to perform that ever so important part of any Project Mangers role ... Lessons Learned.  Perhaps the most important lesson I learned this year involves a unique project I was tasked with completing.

I was assigned the huge challenge of a Designing a SharePoint solution for a company wide intranet, including a solution for the PMO. The PMO solution needed to include a repository for project documents, confidential financial documents and the usual project inputs and outputs - issues, action items and risk lists.

The Problem:
This was an internal project funded by overhead, not from an external client or vendor source and stakeholders wanted it done without much time or input from them. They wanted it done right and it had to work for everyone. 'Everyone' meant, HR, Development, Finance, executives, remote and in house developers, too.  Without requirements, some of the dilemmas I encountered included:
  1. No defined start and end.  
  2. I could not get stakeholder sign-off prior to development.   They were not directly involved and therefore would not sign-off on milestones involving resources or infrastructure.
  3. Each project was managed differently having different inputs, outputs and levels of detail, so project level requirements were all over the map: Some projects needed more structure and others needed less. Some projects were so quick they were over practically before they were initiated.  
I decided not to ignore the quiet stakeholder as also mentioned by Kiron D. Bondale's Blog and requested approval for internal department work spaces. They got approved with sign-off on Security.

The end solution was robust enough to satisfy all projects that could be implemented quickly and expanded on later. How did I get there?

First, I established the basic structure and needs analysis:
  1. Security definition - Who needed to access what, what was confidential, group based or individual based?
  2. There was a need to store Documents, Secured Financial Documents and Lists.
Then, I analyzed what was needed for an intranet. I asked the question 'What is currently being utilized?', 'What needs to be recorded?' and I performed business analysis and process analysis for each functional work area.

Solution:
A phased Intranet with project work-spaces for project document storage and project status snapshots:

  • MS SharePoint 2010 with Template and Workflow features for each department. 
  • New work-space creation procedures were implemented for each active project.  
  • MS Project was used for Resource planning and plugged into SharePoint for stakeholder reporting.

Compliance and adherence to guidelines brought light to using templates for lists and document repositories for all site elements.  I further worked the requirements on a need by need basis from there to satisfy as much or little needed for the specifications and requirements at the project level.

I learned to be wary of quiet stakeholders,  not to let pressure from the business take away from the current deliverables, and quality should come first above a rush to market with a solution that is not sustainable or configurable. The bottom line is to not allow your project to be under-defined, unstable or runaway.